THE BRIEF FROM DAVE & SAM WAS THAT THEY WANTED THEIR DEFENCE BACKGROUND TO HAVE A STRONG PRESENCE WITHIN THE BRAND, WHILE ALSO ASKING US TO EXPLORE A STRONG ANIMAL ICON TO INCORPORATE AS PART OF THE LOGO OR BRAND SUITE.
We created the new Milspec brand with a huge amount of anticipation, knowing that we had a range of designs to expand to. Along with the logo we designed business cards, their website and vehicle signage, including a whole van wrap. Matt black was a design choice that was made early on in our process; we wanted the black to present us with an option of subtle design choices, which were executed with the gloss black wolf on both the van wrap & business card design. Working with Milspec, we did things a little differently & designed vehicle mockups that matched our logo options from about the second round of concepts. The van wrap was a must early on and this helped our clients when choosing the final logo design. Knowing that we were on the right track with the branding made the rest of the process run smoothly.
The website features a continuous single page design, with familiar navigation for users to skip to important sections down the page. David and Sam commissioned branding photography for use on the website and across social media. We can’t emphasize enough, the importance of having professional business photos for your online presence. These certainly support the design of the website & ensure that it sits in a timeless space on the internet. The next step in the Milspec Mobile Mechanic brand is an additional targeted page on the website, and maybe even another vehicle wrap! We look forward to continuing to work with the Milspec team and nurturing their brand along with the relationship between our businesses.
Sam and Dave
Milspec Mobile Mechanic