Burnt Phoenix worked closely with Jerry and Iveta to achieve this vibrant illustrative brand for their new cafe. From conception through to finished product, Burnt Phoenix delivered a brand that is not only unique but also bold from a visual and technical stand point. The name ‘Crazy Goat’ is inspired from the literal translation of their family name from the Czech Republic. From here we conceptialised sketches and digital framework, brainstormed on colour and typography.

The logo was designed by Burnt Phoenix Design to achieve a strong visual identity and stand out from the crowd. This translated across the shop front signage, menu and business card, loyalty card design and print, staff uniform embroidery and screen printing. Great care was taken on colour management to assure we maintained the same shade of yellow across all collateral. Below the counter there is an acrylic cnc version of the logo to greet customers while at the primary POS.